In 2007 . the Air Jordan 1 Low “East Side” launched as part of the Air Jordan 1 Regional Pack which sneakers designed for different areas in the country. The Air Jordan 1 released exclusively on the East Coast and features a white and blue upper with red accents on the inner lining . Nike Swoosh . and outsole. Adding depth to the design . the blue leather overlays bring a textured look and feel. A white midsole and red outsole complete the Air Jordan 1 Low “East Side.”