adidas PRIMEGREEN is a move towards circular systems of recycling and reuse to create products you never have to throw away. Products that are made to last and to share. Products that can be kept in play for longer. Regenerative Loop is the Ultimate Goal. Products that are made from nature and are designed to return to it. By using materials developed from natural resources or made from cells and proteins in a lab adidas is taking the next step in their brand's journey to create innovative material solutions which can eventually return to nature.